Oasis GroupCommunicationNouvelles et événementsEVOLUTION OF A BRAND ‹ SEASONS'S GREETINGS | SAVE THE DATE - Salone del Mobile Milano 2016 ›



A company is made of different things and, more often than not, one just perceives the overall look, without giving too much thought to the complexity of the individual elements affecting it. In reality, a positive result will only be forthcoming if the most important issues – the production processes, marketing initiatives and communication strategies – interact with one another seamlessly and harmoniously … then evolve like a living entity, in keeping with the on-going development of the product itself.

The Oasis company and its products have changed – significantly – during its history, to keep pace with market shifts and trends and to reflect and face new challenges. Pivotal to this evolution has been an emphasis on brand communication with a stream of new and improved tools and techniques to reach a constantly changing world.

For this very reason, today, having brought its Home, Bathroom and Contract collections under one label, it is time for Oasis to reveal the latest step in its evolution: A NEW LOGO.

This new logo expresses the global mission of the company, its history and its commitment to design, the latter taking inspiration from the Art Déco movement of the ‘30s and ‘40s and providing a unifying theme for the Oasis Home and Bathroom Collections as well as for Contract projects.

In effect, it represents a ‘compendium’ of all the key elements that Oasis stands for and make the company what it is.

First of all, its origins (Italy) and history (1908 marks the year of its foundation). The artisanal expertise, traditional craftsmanship, the precious materials employed in production, the style of its products as inspired by the work of the Masters of the Modern Movement and Design of the last century – all of these find their place in Oasis.

The two seahorses, among the rarest and most precious of animals, delicate and elegant, yet strong and resilient, looking East and West, towards the markets pertinent to the Oasis brand. They symbolise the tenacity and optimism of the two founders of Oasis Group, Francesco Quaia and his wife Aurora.

Above them are three rings representing their three offspring, the individuals who are spearheading this project and giving it form: Francesca who oversees commercial development, Federica who is responsible for marketing and art direction and Lorenzo who heads the technical division … three small interlocking worlds which are working as one to achieve the established goals of the company.

Then, to encapsulate everything there are the two rings, between which are inscribed the three company divisions – Home, Bathroom and Contract – and which act as a symbolic reference to the company’s on-going and everlasting commitment to the markets of the world.

The world that Oasis is conquering today with its unique and inimitable style.

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